Web Design and Web Development

We know your web site is your dream, your passion, your business, your hope and your connection to the world. We work sincerely and passionately to keep your dream alive and active all the time. We maintain, manage, care and look after your web site once it is transferred to our secured server located at USA.

Any web and graphics design work should be rich in content, informative, have attractive layout, easily navigable in short simple at the same time attractive. Web sites have become the most popular way of marketing your company through the World Wide Web at affordable rates. The kind of reach obtained in a web site is not comparable to any other medium which is the reason why more and more companies are putting their sites on the web.

While web designing, we also take care that the web site is creating to client's business needs. Once the project is with us, it is our endeavor to complete the project in the given time frame.

RAJ Technologies also helps enhance existing sites by making them interactive and dynamic. This is done by providing Web based Applications such as chat, message board, mailing lists, guest book, counters, polls and form validations which can be integrated with the customer's existing systems.

Website Planning

When you begin thinking about creating a Web site, you should follow a series of planning steps to make sure your site succeeds. Even if you are just creating a personal home page that only friends and family will see, it can still be to your advantage to plan the site carefully in order to make sure everyone will be able to use it successfully.

Determining our Goals:

Deciding what your web site goals are is the very first step you should take when you create a Web site. Ask yourself or your client questions about the web site. What do you hope to accomplish by having a Web site? Write down your goals so that you remember them as you go through the web design process. Goals help you focus and target your Web site to your particular needs.

Choosing A Target Audience:

After you have decided what you want to accomplish with your Web site, you need to decide who you want to visit your web site. This may seem to be a silly question, since most people want everyone to visit their Web site. However, it is difficult to create a Web site that every single person in the world will be able to use. People use different browsers, connect at different speeds, and may or may not have media plug-ins. All these factors can affect the use of your web site. That is why you need to determine a target audience.

Creating web Sites For Browser Compatibility:

As you create your site, you should be aware of the variety of web browsers your visitors are likely to use. Where possible, design sites for maximum browser compatibility, given other design constraints.

Not all browsers see your web pages the same way. If you designed a great looking site using Microsoft Internet Explorer, try also viewing it in Netscape - it might look different! Keep changing it until it looks right in both browsers.

Not just ordinary websites, that look great graphically. Our websites follow WAI standards & recommendations set by World Wide Web W3C Consortium. We design accessible & usable hand-coded bespoke websites that are compliance with W3C standards (WAI-A. WAI-AA, WAI-AAA). 

Organizing The web site Structure:

Organizing your site carefully from the start can save you from frustration and time later on. If you begin creating documents without thinking about where in your folder hierarchy they should go, you may end up with a huge, unwieldy folder full of files, or with related files scattered through a half-dozen similarly named folders.

By using latest technologies like XHTML, XML & CSS (CSS-based layouts instead table-based ones), we make sure that websites have valid & structured code to produce pages that will increase your target audiences and look great on almost all widely used web browsers and operating systems.

Creating Your web design Look:

You save a lot of time later in the process if you plan your web design and web layout before you actually begin working in Dreamweaver. It can be as simple as creating a mock-up drawing of how you want the site layout to look on a piece of paper. The important thing is to have a mock-up of your layout and design so you can follow it later as you build your web site.

Designing The Navigation Scheme:

Another area where planning pays off is navigation. As you design your web site, think about the experience you want your visitors to have. Think about how a visitor to your web site will be able to move from one area to another.

Design the way your navigation will look. Navigation should be consistent throughout your web site. If you place a navigation bar across the top of your home page, try to keep it there for all the linked pages.

Planning And Gathering Your Assets:

Once you know what your web design and web layout will look like, you can create and gather the assets that you will need. Assets can be items such as images, text, or media (Flash, Shockwave, and more). Make sure you have all of these items gathered and ready to go before you begin developing your web site. Otherwise, you'll have to continually stop development to find an image or to create a button.

Rules of web site development

You need to remember that website design is not only about having an attractive site; there are a number of other considerations.

Here are the three most important Rules of website development.

1. The CONTENT of your site must be interesting and worthwhile.

This is probably the most important rule of web design. If someone has found your website, you must give them a reason to stay on it. You must make it "sticky" - and can use one or more of the following.

Make your web site different to the thousands of other web sites out there.
Include unique content - if someone has found your web site, you have what they are looking for - so present your information or product in a unique way which will make a visitor choose your web site over another.
Include FREE products, or free information - or a FREE newsletter!
Include a message board or a chatroom that keeps visitors coming back to your web site.
You can even offer a free web-based email service from your web site.

UPDATE YOUR SITE frequently to keep your visitors coming back. You could run a weekly featured article for example.

2. The site must be easy to navigate.

Make sure that when a visitor first visits your site, they can get what they want with one or at most 3 clicks of a mouse. A visitor looking for information is unlikely to follow 4 clicks to get to the information they want.
Make sure that the buttons or links to your pages are obvious. It is a good idea to also have text links to your web pages as well as buttons, for example at the bottom of each page. This is because some people disable images so that they can browse faster, AND more importantly, some search engines do not follow hyperlinks from images, so when they spider your site, they will not pick up the linked pages.
If your web site is very large and you cannot make navigation easy with one or two clicks, consider using a Pop-up menu and you don't need to know how to write JavaScript to use it - you can "cut and paste" the script into your HTML.

3. Optimize Your Graphics.

Use .jpeg (.jpg) and .gif graphics for your images. These are the two file formats universally used on the web basically because they take up less space without much loss of quality.

Optimization - This is where an image is reduced to its smallest file size while retaining its best quality.
A basic rule of thumb is save the images in .jpeg format for photos and use the .gif format for your logos, and other graphics. Understanding the difference in how these file formats compress an image is important in designing good web pages.
The second thing to remember is that the larger an image is the more KB it will take up, so don't fill your page with photos that are 600 x 480 pixels that take up the whole screen - most visitors will not wait for such large graphics to download - anything over 30 KB takes too long. However remember also that you can make a large GIF take up only a few KB by using one or two colors - useful for backgrounds.
Finally remember there is no point in including unnecessary graphics on your page - they only take up space. Don't waste space with Java applets or animated GIFs just because you want to show off some cool new effect unless the graphics will really make your site sticky. Once again - look at it from your visitor’s point of view - Will the graphics really make your web site sell?

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