Raj Technologies Pvt. Ltd. - Blog

By Niharika Ravia

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Let's begin with the benefits of a tableless layout. These are only in the order that I feel they should go in, some things are more important to other people, so rank them as you will.

Forces You To Write Well-Formed Code

You cannot have a properly made tableless layout, and use improper and non-standard code. Well, let me correct that - you can (technically you can do it) but it defeats the whole purpose. When you are creating a tableless design, you should be using standards compliant code. I think that anything that makes you get into the habit of always writing clean code is a good thing.

Faster Loading Time

This is absolutely a benefit of a tableless layout, and for several reasons. First, on a fundamental level - tables load slowly. For the most part, unless you set the height and width of your table elements, all the text has to be loaded and rendered BEFORE the table sizes itself to the page. Of course, this is what so many people loved about tables isn't it? The fact that they were so easily sizeable. The downside is how much more time they take to load.
Okay, so the solution to that loading time is to set all the values explicitly, right? So now we see another downside. Code clutter that increases loading time. First of all, just by themselves, tables take allot of code. How many td open and close tags does your average table based layout have? Tons. Having to set all the values explicitly only adds to the page size and loading time.

Easier to Read Code

If you are using standard code, semantic document conventions, and a tableless layout, your code can be so clean that it looks practically like just regular text with a few extra symbols.
That is a great benefit because it not only makes it easier for you to update, but it makes it easier for a non-technical user to make small alterations to. Additionally, if you work as a web developer in a more freelance capacity, it is common for there to be a full-time web developer who has to maintain that site. Clean and simple to read code makes that an easy transition. We like it when people leave us easy to understand code, right? Let's return the favor.

Print Alternate Views

When you create a page using a table-layout, you are rather unfortunately locked into a certain layout. Developers who have created table-based websites, as most of us have at some point - particularly if you were in the the industry before the big tableless movement, know that you often have to create a separate printable version of your pages. This can be, needless to say, quite tiresome.
Ease of printing style control is a huge benefit with a tableless layout. You can easily create a single new printing style that applies to all your pages, instead of making them individually. That alone is a huge time saver, but there is more.
While you can control all elements with this approach, the biggest key is organization of information within the page itself. Using the example, let's assume that the display order we want all our pages to print using the following order: The page header first, the content next, the special news after that, then the link list, and then the footer. However! We still want it to display as it would normally when viewing (meaning the header at the top, the links on the left, content in the middle, news on the right, and footer at the bottom). With a table-based layout, you would have to create a new page to do that special printing organization because the print style will read your columns left to right. With a table-less layout, you are not bound by this. You can order the content in your page however you like, and still control the way it looks... all by using the CSS only!
Additionally, because we can put the content in whatever order we want in the HTML, and then move the content blocks around for website viewing using CSS - we can have ultimate control over presentation.

That is very important because the clean code, and ability to alter presentation, means that your site can be viewable by someone on a small mobile phone screen, a PDA, in all text format can be perfect for someone using a text-to-speech reader, or a Braille device, and since the code is clean, it is both backward compatible (with older browsers seeing mostly just the text) and forward compatible with new technologies to come. The flexibility and organization leads to being able to create a powerful website that takes advantage of some of the possibilities with XHTML, and adding in support in your pages for micro formats, or taking advantage of using RSS / ATOM feeds from your site to develop a base of regular readers.

Search Engine Optimization

Due to the fact that you can organize your most important content at the top of your page, without affecting the layout, your page can be better optimized for search engines. For instance, say that I have a navigation bar on the left side of the page that lists tons of parts of the site that are actually great keywords. I could move that navigation bar code higher up in my actual HTML, without changing the layout, because I'm using the CSS to position the navigation where I want it.
Those search engines can also more clearly find common words throughout your document without having to filter through code. Search engines prioritize websites that have a higher content to code ratio, so putting all your style elements into your external CSS style sheet makes your site highly content based to a search engine. Tableless layouts, as previously mentioned, decrease page size and loading time - another bonus to search engines.

Additionally, being able to take advantage of the RSS/ATOM feeds (see the section directly above) will aid you in some new technology for site indexing as used by all search engines called ROR. (ROR is an XML format summary of your website, like a sitemap, that search engines can access for additional information about your website.)

Presentation Flexibility

Making changes to a CSS based Tableless layout is simple. You can alter the CSS file only, changing as many styles and graphics as you want. The affects cascade through all the pages on your website, and eliminate the need for manually updating many pages.
Selling Yourself On Standards

Sometimes knowing how to code for standards, and create flexible tableless layouts is not enough. There are some web designers who meet with difficulties from their management. Most often those difficulties are rooted in the management being unaware of the benefits of using tableless content and CSS driven layout.
If you want to design for standards, but you work for a company that is not very forward-thinking in allowing you the time to work on the changes -- try this: Make them think about their pocket-book. Point out the cost saving benefits.

For instance, try grabbing a single page of existing code. Clean it up to standards. Compare the page size to before (including image optimization), and count the difference in bytes saved. Multiply that across the number of site pages, and the number of days per month. Then explain to them the amount of bandwidth cost saved monthly if this was done across the whole site. If that isn't enough, show them how quickly you can make changes to a website once it is CSS driven, and push the idea that you will be able to change the site more rapidly when there are needed updates, and you will have more time to focus on adding in new functionality to the site - instead of spending your time doing maintenance.

Warm regards,
Niharika Ravia
http://www.rajtechnologies.com/

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By Niharika Ravia

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In this article I show you my top twelve tips for creating effective Google AdWords Select ads.

I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords Use square brackets "[...]" around your keyword/s.
For example:

[google]
[google adwords]

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets. The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news."

3. Test Multiple Ads Simultaneously
Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test. Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one. Continue this process in your never-ending quest to get the highest click through ratio possible.

4. Track The Return-On-Investment Of Each Ad
Google tracks the click through ratio of each ad. But it doesn't track the conversion ratio. Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your Ad
Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad. When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits
Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your Ad
Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within href="https://adwords.google.com/select/guidelines.html">Google's editorial guidelines.

8. Use Words That Provoke Emotion & Enthusiasm
Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response. Here are some examples of power words:
free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

Here are some examples of call-to-action phrases:
* Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow

Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)
What makes your product or service better, or different, from the competition? Spell them out in your ad. For example, one of Amazon.com's first taglines was "Earth's Biggest & simplest linkexchange." That's a powerful Automate LinkExchange!

10. Link To Relevant Landing Pages
If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common Words
Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters
Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.
This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

Conclusion

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.
Advertising in href="https://adwords.google.com/select/">Google's AdWords Select advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost can be lower.
Master the art of advertising in Google, and you could outsmart the competitor who's always outbidding you in Raj Technologies Pvt. Ltd.. ;o)

Warm regards,
Niharika Ravia
http://www.rajtechnologies.com/

P.S. Try this, Friend:
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It really works!

By Niharika Ravia

Visit our sponsor:
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1. Barter

If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.

2. Network

Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.

3. Wholesale/Bulk

You'll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.

4. Free Stuff

You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.

5. Borrow/Rent

Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a "rent-all" store.

6. Online/Offline Auctions

You can find lower prices on business supplies and equipment at online and offline auctions. I'm not saying all the time, but before you go pay retail for these items try bidding on them first.

7. Plan Ahead

Make a list of business supplies or equipment you'll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.

8. Used Stuff

If your business equipment and supplies don't need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.

9. Negotiate

You should always try negotiate a lower price for any business equipment or supplies. It doesn't hurt to try. Pretend you are talking to a salesman at a car lot.

10. Search

You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don't just be satisfied with a few.


Warm regards,
Niharika Ravia
http://www.rajtechnologies.com/

P.S. Try this, Friend:
http://www.lankamatrimonial.com
It really works!

By Niharika Ravia

Visit our sponsor:
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http://www.hostmepostme.com
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As the World Wide Web is fast becoming the largest global shopping and information center - with apparel on many visitors' wish lists - you're on the right track to consider a Web site for your firm.

And you're not alone. Registrations for Internet domain names (i.e., the "www.your-company.com" address) now exceed 17,000 per week, and many major apparel firms and retailers already have set up extensive sites on the Web. So even if your company does not want an Internet presence at this time, chances are that your competition eventually will stake a spot on-line, and force you into this expanding arena.

Why are so many firms jumping on the Web? A key advantage is that even the smallest of companies can reach potential customers worldwide faster, less expensively and with a more tailored impact than they can through any other medium. Moreover, studies show that companies that use their Web sites to educate visitors - via information designed to build positive perceptions about products or services - are doing meaningful Internet business.

Yet amid the opportunities that come with an on-line presence, there also are important risks and challenges to consider, especially if on-line sales transactions are a part of your Web site strategy. For one, apparel manufacturers should consider whether on-line selling will strain relations with traditional retail customers, and be ready to respond to these customers' concerns. Also, there are taxation, shipping and customs issues that come with global exporting that apparel firms should understand before they open their Web sales to the world.

Consultants, software vendors and Web site development firms can offer guidance when it comes to establishing and expanding your site. Also, many industry associations feature Web-related services for their members. Some offer site development, and will add member firms to their on-line directories or searchable databases of manufacturers, while others offer technical guidelines for conducting on-line commerce.

Gene Levine Associates' AwardWebs[C] subsidiary, which specializes in Web site development, offers the following 10 tips to help your company get up and running on the Internet:

1. Plan What You Want Your Web Site to Accomplish.

Remember that everything in life works by the "Law of Cause and Effect," and carefully consider what you want your Web site to achieve for your company. Product sales? Information distribution? Customer service? Lead generation? Positioning in the market? Sales support? Get input from every key person involved in the project, outline a list of reasons your firm needs a Web site and list capabilities you want the site to have.

2. Choose a Reputable Internet Service Provider and Register a Unique Domain Name.

To have your own site on the Web, you must register for a domain name, which will be the home page address for your site. You also will need to arrange to link your site to the Web via a reputable Internet service provider (ISP). The best ISPs will have a reliable up-time rate of almost 100 percent, and should have at least 5,000 on-line clients. Remember: If your ISP goes down or out of business, your Internet presence temporarily shuts down too.

Your company's Internet presence will lack credibility without a unique domain name - one that best describes your firm and its products and services. For more information about registering a domain name, visit the site of the World Wide Web Domain Name Registration Service, otherwise known as InterNic, at http://rs.internic.net/cgibin/whois/. The cost of registration is approximately $35 per year. If the name you want already is taken, you may have to try another variation.

3. Explore the Web for Ideas and Hire an Experienced Web Site Designer.

Before you begin building your site, surf the Net and see what your competition and other companies are doing. This research can provide you with design ideas as a starting point for your site. Next, you can begin to experiment with building your site using in-house resources, or you can hire a professional Web site development firm. I suggest you opt for the latter because you can profit from an outside firm's experience and avoid inventing a square wheel. Remember: If your site is poorly designed or lacks meaningful content, visitors will leave, and they won't come back.

Once you decide to hire a Web designer, don't let a cheap price and/or an impressive graphic arts portfolio be your determining factor. Many graphic artists, while very creative, may lack the specific technical skills and business acumen that is necessary to make a Web site truly successful. Bigger design companies charge more, but are more likely to have business consultants and Internet marketing strategists on hand to guide their design staffs. The right design firm to hire is one that has a hard-earned reputation for producing effective yet distinctive Web sites, and one that is willing to train you to maintain your site.

4. Focus on Function.

Perceptions drive sales, and so your Web site's design should project a positive image of your business. The site should offer a valuable and information-filled experience, while being a fun site to surf. Interesting and useful pages will get results and stimulate response. "Pretty" pages alone won't cut it, but meaningful content will.

Your home page is likely to be the most frequently used entrance to your site, where most visitors will gain their first impression of your firm. Make sure, therefore, that your home page is one of the fastest-loading and most interesting pages within your site. Simple is better. Less is more.

When designing your site, first make a storyboard, or mock-up, for each page in the site. Create logical, intuitive and easy-to-find sections so that your site will be easy to navigate. Visitors are an impatient bunch, and they want to rapidly find what they need. For example, it's all right to expect visitors to scroll down a page to view information, but don't expect them to scroll side to side. Most visitors won't do it; they'll just leave. Also, think long and hard about using frames, as most visitors dislike them.

It's also a good idea to put a navigation bar on every page so that visitors always will have a way to: 1) get to your home page; 2) get out of your site; and 3) contact you. They'll also appreciate your thoughtfulness in not sticking them on a page with a "dead end."

Maximize your Web site's browser compatibility, as all visitors to your site should share the same visual and functional experience. Pages that suggest they are "best viewed using XYZ Browser version 4.20" (or any other disclaimer) could backfire on you. Visitors who don't have that browser will leave - because they're impatient and may even feel you're telling them they're unimportant.

5. Make Sure Your Site Downloads Fast!

Don't get carried away with graphics. Dazzling graphics and pictures are nice, but if it takes too long for your pages to download, they'll chase visitors away. Test your pages on computers that use a variety of different modems. If a page takes longer than 20 seconds to load on a computer with an older, slower modem, then streamline your content. Remember that many of your potential customers will not have cutting edge computers, up-to-date browsers or fast, 56K/V-90 modems in their homes. If you must use a big graphic, put it midway down the page so visitors will have something to read while your "big picture" is loading.

6. Allow Your Visitors to Interact.

Use your global presence to its best advantage - interaction. Provide an internal search feature so that visitors can rapidly find the information they are looking for, and in turn, request information from your visitors, offering incentives for their feedback. For instance, you might establish a "guest book" that prompts visitors to provide information about themselves in return for a special offer or a free gift. Make sure your information forms contain the appropriate fields for all of the information you'll need to provide outstanding customer service.

7. Be Prepared to Serve Your Customers.

If you want to have visitors buy goods from you over the Internet, your Web site will need to have some sophisticated features for protecting credit card information, processing orders, etc. Many people still do not feel comfortable giving their credit card information over the Internet. However, visitors are more inclined to use their credit cards if they know your site uses an ISP with "SSL-Secure Server" capabilities for encrypting sensitive information. As an alternative to credit cards, you initially may want to provide an order blank that your customers can print out, complete and mail in with a check. Be sure to include your firm's phone number and/or physical address on Web pages and order blanks.

Electronic "shopping carts" also are becoming a popular on-line selling feature. As visitors surf through your various pages, they can simply click on desired purchases and put them into these carts. When they "check out," your Web site must be able to generate the purchase total and applicable taxes and shipping charges. Most sites with shopping cart capability also provide some form of on-screen order confirmation and payment procedures.

Finally, you must determine how you want information sent to you. The method you choose most likely will require some common gateway interface (CGI) programming, which is complex but will set you apart from the amateurs.

8. Publicize Your Site.

You won't receive your desired level of traffic by simply creating and publishing a Web site. As in opening a new store or introducing a new line, you have to advertise your new Web location. When you're satisfied with your site, register it with the most popular Internet search engines, and include your Web address on all your printed advertising materials. Also, to help move your site to the top of search engine listings, make sure its HTML coding contains lots of "hidden" stuff, such as meta tags, key words and site descriptions that the search engines are likely to capture.

9. Update and Maintain Your Site.

You cannot ignore the continual maintenance of your site. It's important to conduct spelling and grammar checks, verification of links and authentication of your source code on every page - before and after publishing. Also, remember that visitors will return to a good thing, and so new, meaningful and relevant content is a necessity to keep them coming. In checking your site's hit statistics, watch out for "Code 404s," which indicate you may have some malfunctions to correct.

10. Allow Room to Grow.

Your Web site should be easy to upgrade so that your company can keep pace with emerging technologies such as audio and video streaming, CGI scripts and powerful e-commerce functions such as shopping carts, merchant connections and electronic catalogs. Your designer needs to know how, when and where to deploy these add-ons to enhance your site's productivity. Always think ahead, and decide how you will handle: changes to your products and prices; the addition of pages to increase the value of your site; updates to obsolete pages, images and links; and improvement of the look of your pages. It's a good idea to keep your Web designer on a retainer to maintain your present pages or add new pages so that you or your people need not become experts on writing source code.

Warm regards,
Niharika Ravia
http://www.rajtechnologies.com/

P.S. Try this, Friend:
http://www.hostmepostme.com
It really works!

By Niharika Ravia

Visit our sponsor:
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http://www.hostmepostme.com
-------------------------------

1. Find a free blogging service, such as www.blogger.com

2. Register a catchy yet philosophically deep name for your new blog: "lifesucks"; "All Things Me"; "Lifehacker"; "Playing With Matches"; "The Internet Slacker", "I Stalk David Hasselhoff".

3. Consider one of the many pre-made website templates offered by the blogging service, or one created by you.

4. Turn your nose up in disgust at the thought of using a pre-made template for your blog.

5. Spend the next seventeen hours creating a functioning website from scratch. If using Microsoft FrontPageTM, relocate all children and elders to a safe area out of your "profanity zone".

6. Complete your self-made blog template by clicking on the "Publish Website" command in Microsoft FrontPageTM.

7. Watch in shock as the aforementioned seventeen hours of hard work gets permanently deleted off your hard drive by Microsoft FrontPageTM.

8. Swear so loudly all dogs within a five block radius begin running in circles and howling.

9. Declare "Screw It" and choose from a pre-made template. Always choose one with lots of kittens and flashing animated gifs.

10. Make sure the template is ready for your first blog entry. You can do this by going to your new blog's URL address and seeing if the page loads properly. It will have no posts yet, of course, as you have not actually written your first blog entry. (If you do see a post written by yourself at this specific moment in time, read it! You've traveled back in time to warn yourself about the "Publish Website" command in Microsoft FrontPageTM).

11. Click on the "Create Post" selection. The window will reload with a box for you to type text in.

12. Put fingers to keyboard in preparation to type your first blog entry.

13. Realize in horror that you have absolutely no idea what you're going to write about.

14. And you've got a whole blog ahead of you.

15. Stand up and get an alcoholic beverage to calm you.

16. Pace back and forth while racking your brain for a great post.

17. Cast resentful looks at your computer monitor while drinking the alcoholic beverage.

18. Come up with a touching yet funny childhood memory you can write about, like when you and all the other fat kids in the neighborhood used to take down the ice cream man not unlike a pack of lions ravaging a wounded gazelle.

19. Or, make your first post about how much you love pets. Remark on the fact that you let your pet pit bull out of the house every night to get some freedom and exercise even though the sirens from the ambulances tearing through your neighborhood constantly interrupt your sleep.

20. Or, make a heartfelt confession about how guilty you feel that you could never be a vegetarian because you salivate every time a nature documentary appears on the television.

21. Sit back down at your computer desk with your great idea.

22. Complete your first post.

23. Experience a fleeting sense of satisfaction that you now have a blog with an actual entry, even though it details your sexual attraction to Yoda.

24. Immediately phone all your friends and family to tell them the URL. Remind your grandmother that 'stiffwoodysdiary' in your blog's address is spelled "all one word".

25. Reload your blog incessantly every two minutes to see if anyone has made a comment.

26. Become enraged when the very first comment made on your very first blog entry is "yuo are teh sUxx0r!" from Anonymous

27. Go outdoors to calm down and get some fresh air, since you've spent twenty-two hours now working on your blog.

28. Tell every person you encounter - jogger, police officer, frantic paramedic - your blog's URL.

29. Head back home when an idea for a blog entry comes to mind, such as the rudeness of paramedics who can't be bothered to talk about your blog because they are busy helping some whiner with pitbull bite wounds on his throat.

30. When back at your computer, immediately refresh your blog's page to see if any more comments were made while you were gone.

31. Grip the edge of your computer desk when the second comment reads "I said yuo are teh sUxx0r!" by Anonymous

32. Click on the "make new post" button on your blog.

33. Realize with horror you've totally forgotten the good writing idea.

34. Stand up and get another drink.

35. Sit back down at your computer desk.

36. Write your second post: how people who make dumb comments on blogs should be strung up by their genitals with barbed wire.

37. Complete the second post.

38. Stand up and get a third drink to calm you down from the blogging experience.

39. Watch TV while thinking you shouldn't watch so much television since experiencing life would probably make for a blog that's actually interesting to read. By going out more, you'll be able to continue to spread the address of your blog to bemused strangers, too.

40. Accept phone call from your grandmother asking you to change 'stiffwoody' in your blog's name to something more polite.

41. Refuse and hang up phone.

42. On the way back to the television, refresh your blog's page again to see if there are any more comments.

43. Experience relief when third comment is a non-abusive one. Become incredibly depressed when you discover it is written by a fellow blogger asking if you ever fantasize about wearing lederhosen while flailing midgets with kielbasa sausage, and if you'd like to meet up with him for same.

44. Stand up and get a much larger, stronger drink.

45. Consider making your third post. Repeat verbal declaration made in step #9, forget blogging for now, go to bed.

46. Just before you fall asleep, realize with horror you'll need to repeat steps #11 to #45 daily to keep your bragging rights about owning a blog (which, ironically, nobody reads).

47. Slip into an uneasy nightmare about being forced to type the word "sUxx0r" on a flaming keyboard while chained to Jabba the Hutt, who keeps demanding "More! More! Jakatooie Blogga Dooie! More!!!"

48. Wake up in the morning. Scream.

49. Read the new comments posted on your blog. Scream again.

50. Repeat for the rest of your life.

51. Welcome To Blogging!

Warm regards,
Niharika Ravia
http://www.rajtechnologies.com/

P.S. Try this, Friend:
http://www.hostmepostme.com
It really works!